Launch Free Digital Product to Increase Revenue
A startup launched a free digital product instead of just content and increased email signups 10x, leading to more revenue.
Key Facts & Points
- They collected 5.4K emails with free content over 6 months.
- Launched a free digital product for personas/marketing ideas.
- Digital product went viral, shared on social media and TikTok.
- Content doesn't go viral, digital product did.
Use Three Act Structure to Tell Brand Story
Tell your brand story using three acts - the setup, the conflict, and the resolution.
Key Points:
- Act One: The setup introduces characters and inciting incident.
- Act Two: The conflict explains why your idea should exist.
- Act Three: The resolution focuses on benefits and transforms the world.
- Setup tells origin story and background.
- Conflict explains the problem you solve.
- Resolution shows how you uniquely solve it.
22K Users, $24K Revenue for Coding Platform
The coding learning platform iCodeThis hit 22K users and $24K total revenue by collaborating with creators.
Key Facts & Points
- Tripled signups from 2.8K to 8.9K in one month.
- Hit $24K total revenue ever.
- Collaborated with creators to market platform.
- Was active on Twitter, had viral tweets.
- Ran a 3-day sale for 20K members milestone.
- Sale alone brought in $4.5K revenue.
ChatGPT Being Adopted in Classrooms
Most US educators now believe it's important to teach students how to properly use AI tools like ChatGPT as bans are lifted.
Key Facts & Points
- 75% of K-12 teachers say important to teach proper ChatGPT use.
- NYC and LA lifting school ChatGPT bans.
- Teachers want it used as a tool, not for cheating.
- Possible uses: debate partner, essay brainstorming, tutoring.
Rise of Microschools with Just 5-25 Students
Microschools with a handful of students are growing in popularity as parents turn to home schooling options.
Key Facts & Points
- Microschools serve 5-25 students with home schooling curriculum.
- 125,000+ microschools with 1.5 million students in U.S.
- Funded by vouchers and VC money.
- Allow more personalized, student-focused education.
- But have far fewer standards than public schools.
Password Managers - How Do They Work?
Password managers generate secure passwords and store them encrypted. A master key derived from your master password decrypts the vault to access passwords.
Key Facts & Points
- Manager generates and stores passwords securely.
- Access via app, browser extension, CLI.
- Supports individuals and team/enterprise password management.
- Signup flow generates secret key, master unlock key (MUK).
- MUK decrypts encrypted vault storing your passwords.
- Vault key encrypts password items in vault.
- Complex process means service can't see unencrypted passwords.
- Only need to remember one master password.
